About the Founder

James Voshell CEO / Founder

James Voshell CEO / Founder

Early in 2013, fueled with a passion for mountain biking and a willingness to learn, I created Ethos Components. I quit my job and spent everyday riding my mountain bike to my grandfather’s aerospace machine shop where I developed, refined and tested new component ideas. until 2015 where I checked all the boxes on what I believe to be a great light. This was the beginnings of Ethos components.

I love developing new technology for our lights and future components. Working with everyday riders and pro racers is pretty awesome. To simplify the ride, that is one of my loft ambitions. Create some of the most technologically advanced components while keeping them as simple to use as a doorbell.

Supporting Ethos Components is not just supporting me and the riders I hire but the ability to instigate change in the cycling industry.

You are more than a customer in our eyes. You are a fellow rider #EthosRider and we work with our riders to create better components. We strive to make sure your taken care of. Ask any one of our riders.